Infront Moto Racing is proud to announce a new three-year partnership with Bell Helmets, one of the most iconic and trusted helmet brands in motorsports. This collaboration reflects a shared commitment to safety, innovation, and the continued growth of motocross at the highest level.

As part of the partnership, Bell Helmets will activate across the FIM MXGP World Championship through a combination of on-site experiences, hospitality programs, and digital initiatives celebrating the success of Bell riders throughout the season.

Key initiatives of the partnership include:

On-site Activations
Bell Helmets will host dedicated activations at selected MXGP events including the Monster Energy FIM Motocross of Nations, engaging directly with fans and showcasing the brand’s leadership in helmet innovation and rider protection.

Hospitality Program
Bell will welcome partners, athletes, and guests through an exclusive hospitality program at selected MXGP rounds, offering premium access to the racing experience.

Social Amplification Around Bell Riders
MXGP and Bell will collaborate on Social content throughout the season highlighting standout performances from Bell-supported riders across MXGP, MX2, and WMX categories.

BELL Weekend Standouts
After each race weekend, MXGP will select the three best racing actions across MXGP, MX2, or WMX. The clips will be published in a collaborative social post between MXGP and Bell, inviting fans to vote for their favorite moment and driving engagement across both platforms.

“We are very pleased to welcome Bell Helmets as an official partner of the MXGP World Championship,” said David Luongo, CEO and President of MXGP. “Bell is an iconic brand with a rich heritage in motorsports and a strong commitment to rider safety and innovation. Their involvement will bring exciting initiatives for both riders and fans throughout the season.”

“MXGP represents the pinnacle of motocross competition worldwide,” said Matthieu Dubois, Marketing Director EMEA at Bell Helmets. “Bell has protected some of the greatest riders in the history of the sport, and partnering with MXGP allows us to celebrate that legacy while supporting the athletes who continue to push the limits of motocross.”